This is the first time that live-action roleplaying has gone mass-market in the United States thatI’m aware of. There are plenty of systems like Daggerhere or Nero that are widely played, and even a live-action RPG summer camp that runs in the Bay Area where I live, but as far as I know, MagiQuest is the first mainstream attempt.
It seems to be aimed at Harry Potter fans, utilizing infra-red projecting wands that players can use to cast spells or even to duel each other. Apparently, the wands also remember how much progress their wielder has made, making record-keeping presumably a lot easier. It looks like MagiQuest is setting up locations all of the the U.S. as well as in Japan.
I for one call this a good thing, not knowing a lot about it yet. I like opportunities like this to both roleplay and actually interact with other human beings live. I also think it is a good idea to piggy-back on what every Harry Potter fan wants to do – run around slinging their wand at their friends.